Toggl: 5x growth in under 12 months

Toggl is one of the poster children of Product-Led Growth, best known for its market-defining time tracking software. After acquiring two additional tools and going through a major rebrand, the company experienced serious challenges with organic growth. By aligning the marketing team around clear ICPs and systematically revamping every PLG touch-point – from the website to onboarding to conversion pathways – Toggl's growth rate increased by a factor of 5 in less than a year.